As new eCommerce websites spring up each day, online competition becomes more and more intense. It’s time to rethink your marketing strategy and invest in SEO for eCommerce sites.
SEO is very important for the success of any online business, it can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to get more customers and make more sales.
In order to build an effective SEO strategy, it is important to catch up with SEO trends this year. Here we list out several SEO trends for ecommerce in 2020 that can help you drive big traffic. Don’t miss out!
Google has moved to mobile-first indexing since July 1, 2019, therefore, there is nothing surprising about considering Mobile SEO for eCommerce sites is a trend in 2020.
According to recent research, 87% of internet users are on mobile phones and 40% of transactions occur on mobile. For 2-3 years now, global mobile traffic has overtaken the traffic of the desktop computer. Therefore, a website that does not have a mobile version may lose a lot of potential customers.
In order not to miss this precious opportunity, store owners need to focus on creating a friendly website for mobile which has a responsive design, fast loading speed, easy-to-use navigation and so on.
With the growing use of mobile devices, voice search is becoming a popular trend among internet users because it is quicker and more convenient. There are millions of people around the world already using Voice Assistants such as Siri, Alexa, Cortana, Google assistant or smart helpers in their everyday lives.
2. Voice search
If merchants know how to take full advantage of this method, they can generate more organic traffic for your pages and improve SEO for eCommerce sites. It’s important to note that voice search optimization is different from traditional SEO, and if you want to attract voice search customers, you must adjust your SEO plan for these users.
Here are some tips that you can refer to optimize voice search for SEO:
- Choose long-tail keywords:
When users search for content on desktop or mobile, they tend to type in short and disconnected phrases. But if they use voice search, they will usually speak a complete sentence or long phrases. Therefore, to optimize voice search for SEO, you should optimize long-tail keywords to give your site more opportunity to reach users.
- Optimize for questions:
As you can see, when users conduct searches on voice search, most searches are in the form of questions. For example, users might say “How to install Magento 2 extensions?” instead of “ Magento 2 extensions installation guide”. Therefore, you should structure your website content in such a way that it answers your potential customers’ questions.
Videos are an important part of SEO for eCommerce product pages. Not only do they increase the attraction of your content, but they also improve rank as well. A quality video can attract many users if it is dynamic enough and doesn’t make viewers feel sleepy.
Google loves video content more than regular content with just texts because users love videos. Everything Google does is done to help optimize search results for users. Therefore, instead of focusing on SEO techniques, marketers need to pay more attention to users.
Try to create exciting videos and add them to your pages. Viewers will stick around longer if they see a video interesting them. When it comes to ranking a website, Google always looks at the average time on page visitors spend on your website when choosing where to position you in the search results. The longer people stick around, the higher your site will rank.
If you have a blog post incorporating a video, you are twice as likely to attract views than posting a blog post without any videos. What is more, by incorporating a video to one of your pages, you’re about 53% are likely to rank on the first page of Google and raise your conversion rate (on average) by about 80%.
4. User experience
Google has always emphasized the value of user experience (UX) for SEO. If users have a good experience on your site, they will stay on your site longer. This helps you increase the average time on page and Google will consider it as a good signal to improve your site rank. Though not new, it is still an important element of SEO for eCommerce product pages in 2020.
To provide the best user experience, let’s wear the visitor’s shoes to identify roadblocks that cause poor experiences. Then make efforts to improve your site to bring the best experience for users. When users have a good impression of your site, they will stay on your site longer. It’s a great signal for SEO!
Here we give you some main elements of SEO for eCommerce sites that you need to focus to improve user experience.
- Page speed: Page speed is one of the important factors that decide how long users stay on your site. If your site loads too slow, viewers can leave there immediately. To retain viewers to stay on your site, you need to ensure your site runs smoothly and fast.
- UX design: A website that has responsive and friendly design always scores in customers’ eyes. Thus, focus on keeping your layout and navigation as easy to use as possible.
- Content: Content is a factor that cannot be ignored when talking about SEO for eCommerce sites. To retain viewers to stay on your site, it is indispensable for interesting and useful content. You can insert more videos, photos, infographics and so on to make your content more lively and attractive.
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5. Artificial intelligence (AI)
Artificial intelligence (AI) is a powerful tool that is widely used to create unique, personalized experiences for customers. It has a great impact on SEO for eCommerce product pages. In the coming years, we will not only encounter AI in service calls or healthcare but pretty much everywhere.
Google has used artificial intelligence to deliver better search results to its users. Without going into cumbersome technical aspects, artificial intelligence knows the characteristics of what makes articles valuable or not. Then, auto-classify these web pages and determines their rankings – with very high precision.
AI offers a positive impact on SEO, it helps improve your current SEO strategy by discovering opportunities. Its algorithms, as well as speed, help businesses expedite the process and enhance the accuracy of keyword research, competitor analysis, search intent research, and so on. Therefore, it is important to familiarize with the topic of AI as soon as possible and to apply it for SEO.
Source: Digital Marketing & Web Analytics Academy
6. Featured snippets
Featured Snippets are a summary of text appearing at the top of Google’s search results that are designed to answer a searcher’s query. Hence, searchers can receive their answers to their queries without having to visit another website.
When Google chooses your site to be the quick answer for a specific question, this result is displayed above the organic results, which means that you beat the competition, including a site that ranks #1 for the particular search result. Therefore, if you’re able to get your content in Google’s Featured Snippet, you can give your organic click-through-rate (CTR) a serious boost.
To drive more clicks to your websites and improve SEO for eCommerce product pages, you need to provide clear answers to commonly asked questions on your website. Do not forget to research carefully and come up with a specific strategy to bring the best results.
7. Web security
Web security is another trend that doesn’t seem to have much to do with SEO for eCommerce sites, but it’s crucial for the website user experience. Users never want to waste their time visiting a website that doesn’t have an HTTPS or a green “secure” sign before the address.
Users will leave your site quickly if they don’t feel safe. As a result, the bounce rate may increase and your site’s position in the organic search list will down. Besides, Google wants to bring a secure browsing experience to its users, so those that implement HTTPS may help you improve SEO for eCommerce sites.
What is more, your site may encounter the constant attacks from site hackers. It can prevent GoogleBot from adequately accessing your site by causing your webserver to slow down and even stop showing web pages to Google.
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If you don’t want your website to be left behind, let’s equip yourself with SEO knowledge. When you have a good understanding of SEO, you will know how to build an effective plan. Also, do not forget to update yourself with new knowledge because SEO is moving fast.
We hope that you have gained more useful information about SEO trends in 2020 and selected for yourself a suitable direction after this article. They are already used by many top small business eCommerce development companies. If you have any questions, don’t hesitate to contact us to get the answer.