Popup in Magento 2 is one of the most challenging marketing strategies available. Depending on how you employ them, they might either help or harm your conversion rate. When popups aren’t intrusive or bothersome, case studies demonstrate that they can raise conversion rates by 100%.
Fortunately, popups have been around for a long time, so savvy marketers have already figured out which methods work and which don’t. Here are seven frequent blunders to avoid when developing a successful popup marketing campaign.
Activate Popups Too Early or Too Late
When it comes to a good popup in Magento 2, timing is everything if you want to get the desired outcomes. Your popup may appear annoying and disturbing if it displays too soon, as it will interrupt your visitors.
However, if your popup arrives too late, you risk losing many new subscribers.
So, how can you figure out when the optimal time is to use popups? Will it happen in five seconds, ten seconds, or perhaps thirty seconds?
The problem is that generalizing the timings is tricky because your popup should only be triggered when your visitor is most likely to engage with your website. This factor is the most crucial to consider when selecting the ideal timing, and it changes depending on your location.
To determine the best time for your popup to appear, look at the average time spent on your website in your analytics.
Check out how to know the average time customer spends on your website HERE.
Your popup in Magento 2 should have a 60-second delay, according to Unbounce. According to their rationale, if visitors spend 60 seconds on your website, they have already demonstrated sufficient involvement. They comprehend your website’s core message after spending 60 seconds on it, and they want to learn more about it. Furthermore, 60 seconds isn’t a long time to lose many potential subscribers.
On the other hand, according to a Nielsen Norman Group study, the first 10 seconds on a website are critical; if a visitor stays longer than 10 seconds, there’s a good chance they’ll read and explore the page further.
Condescend Call-to-Action Buttons
Nobody wants to be disrespected, especially when looking for a location to spend their money. On the other hand, many marketers use condescending call-to-action (CTA) buttons in their popups to convince more users to take action.
The key aim is to make the opt-out button unappealing so that the visitor will not want to select it, as in this example:
While the initial opt-in button smartly emphasizes the value by reading “Yes, get my 10% off,” the second CTA that closes the popup reads, “No, I don’t want to save money.”
This form of negative language used to be popular in e-commerce. You risk upsetting your visitors or losing them to a competitor if your copy contains this much negativity and denigration.
Consider other possible reasons for a visitor’s refusal to follow your CTA—perhaps they don’t have the time or aren’t ready to take action. I’ve come up with two better methods to frame your opt-out buttons that won’t annoy your visitors, such:
The example asks you to “enter email below to unlock spring sale” in this email popup, but if you’re not interested, click the “No thanks” opt-out option to exit the popup.
Similarly, when a consumer adds linens to their cart, Snazzyview uses a double CTA in this cross-sell popup to recommend an extra sunglass:
The first CTA button on Snazzyview directs you to sunglasses, but the second says, “No thank you, go to cart.” If the buyer decides that the proposal isn’t for them, they can dismiss the popup and proceed with their purchase.
It’s not challenging to reframe your negative CTAs and fix this critical popup error.
Make Use of a Full-Page Popup in Magento 2
Using a popup in Magento 2 that spans the entire page will undoubtedly capture the attention of your viewers, but not in a positive way. Popups are designed to be annoying, but not to the point of becoming annoying.
Use popups that catch attention but don’t entirely block people from accessing the material they’re viewing. You can utilize a variety of popups that don’t take up the entire screen, including floating-bar, sidebar, and inline popups.
Here’s an example of a header popup from OrthoVirgina that grabs attention without detracting from the substance of their blog:
Sticking to a minimal popup also ensures a decent user experience on mobile devices, where even little popups might potentially dominate the entire page on small screens. Google has noticed this and now penalizes websites that use invasive popups on mobile search results pages. As a result, eliminating full-page popups enhances the user experience and SEO.
Leave Your Value Proposition Unmentioned
Popup in Magento 2 is effective because they are disruptive and provide a clear call to action, indicating what visitors should do next. However, it can be effective if you don’t explain why and how.
You’ve probably seen many popups saying, “Sign up for our newsletter!” On the other hand, most individuals want to know what value they can expect before handing over their email addresses.
Try to provide crucial details that show visitors why they should take action in your popups to enhance your conversion rate. Here’s an illustration:
Highlight what they’ll learn from a free guide if you’re promoting one. Explain what offers and insights they’ll get if they sign up for your newsletter. Use huge strong typography to bring attention to when a sale begins and ends if you’re marketing one.
If you believe the benefits are self-evident, include them in your site text to promote more conversions.
Use Generic or Irrelevant Popup in Magento 2
Many website owners make a mistake creating a generic popup in Magento 2. Conversions suffer as a result of these failures to provide a targeted message.
Instead, popups should always be tailored to the pages they will appear on and lead to. BSS Commerce, for example, focuses on promoting one-time payment to improve customer satisfaction àn unique point. As a result, the BSS’s guide popup that appears is highly relevant to that audience’s needs, and it directs them to the following page:
When generating targeted popups, make sure they don’t conflict with the content of your website. If someone is looking for bathroom items on your site, don’t serve them a popup offering a discount on living room furniture.
Request Excessive Information
Your visitors are more likely to opt-in if you ask for less information. However, suppose you have additional information about your visitors, such as their gender, first name, age, etc. In that case, you may send them more customized and personalized emails, offers, and deals.
Most businesses only ask for your email addresses in one-step popups, where the form is accessible on the initial popup.
When a visitor clicks on the first page of a multi-step popup, you might ask for more information. What’s up with that? After the first popup has piqued their attention, they are more likely to offer contact information such as their first and surname names, the company they work for, cellphone number, etc.
This popup from ShopBAZAAR, an online retailer of the latest clothes, is one of my favorites. ShopBAZAAR asks for the visitors’ email addresses, as you can see here.
MarketingExperiments conducted a study that yielded a conclusion about as apparent as possible “fewer fields are better.” According to the researchers, a five-field form had a greater conversion rate and a cheaper cost-per-conversion than a seven-field form. On the contrary, the seven-form field outperformed the 10-field form on both criteria.
Don’t want to request excessive information but still want to gain customer information? Check out Magento Popup Plugin: Popup Hacks And Examples To Grow Email List.
Offer Deceptive Popup in Magento 2
Marketers love gamification, and the popup in Magento 2 is no exception. Users are frequently irritated by minor, predefined discounts, while marketers are disappointed by more spam leads than ever before.
It isn’t true that all marketers purposefully fool customers. It’s frequently a case of failing to keep your word. For example, if you invite guests to call you on a phone when your support staff is already at home, you’ve probably disappointed them.
You can easily handle this problem by developing two popups that appear at separate times—one popup urging visitors to call you during business hours.
While a second popup that asks prospects to fill out a form so they can be contacted when you return:
The best aspect is that you can automate the activation and deactivation of your popups by setting up a recurring schedule.
You might already be writing it in small letters in your popups if you offer discounts or free shipping for orders over a particular amount. On the other hand, these footnotes are simple to overlook, causing dissatisfaction among your new subscribers who do not meet the standards.
>>> Struggling when creating popup in Magento 2? Magento 2 Popup module can solve all the problems!
You can create a highly converting popup in Magento 2 by avoiding the main faults listed in the article. Your customers and prospects will not be annoyed if your popup is exciting and offers a decent deal. Moreover, well-timed popups offer appropriate content, and displayed on a page with relevant content and information are all examples of good popups.
Also, have you heard of BSS Commerce? BSS Commerce is one of the leading Multi-platform eCommerce solutions and web development services providers globally. With experienced and certified developers, we commit to bringing high-quality products and services to optimize your business effectively.
CONTACT NOW to let us know your problems. We are willing to support you every time.